Animation for the first season is provided by Blue Spirit, Squeeze, and Flying Bark Productions, with Stephan Franck as head of animation. Marvel Studios' head of visual development Ryan Meinerding helped define the series' cel-shaded animation style, which was designed to reflect the films and take inspiration from classic American illustrators.
The series was officially announced in April 2019. By September 2018, Marvel Studios was developing a number of series for Disney+, with Bradley and Andrews joining by the end of 2018.
Jeffrey Wright stars as the Watcher, who narrates the series, alongside many MCU film actors reprising their roles. Bradley serves as head writer with Bryan Andrews directing. The series explores alternate timelines in the multiverse that show what would happen if major moments from the MCU films occurred differently. It is the fourth television series in the Marvel Cinematic Universe (MCU) produced by Marvel Studios, and the studio's first animated series. Bradley for the streaming service Disney+, based on the Marvel Comics series of the same name. What If.? is an American animated anthology series created by A.C. Marvel Cinematic Universe television series
